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Nov 02, 2024Despite initial scepticism, Dyson’s foray into the beauty industry has been a success, thanks to it focus on hair health and technology
When Dyson entered the beauty space eight years ago, the move was met with scepticism. After all, the brand was primarily known for its home appliances, such as vacuum cleaners and fans.
Then there was the fact its first hairdryer, the Supersonic, had a retail price of almost US$400.
At the time, she was a senior vice-president at The Estée Lauder Companies, based in an office in Hong Kong’s Tsim Sha Tsui area.
“I was genuinely curious as a consumer, because I was looking at this device and this shape and I couldn’t understand how it worked,” she says. “Where did the air come from? What was so superior about it?
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